Yahoo is looking to their rival Google to help accelerate their revenue growth. Yahoo company will soon be using Google’s AdMob and AdSense services, according to a report in Bloomberg. Yahoo’s website will begin drawing upon Google’s massive online advertising network to show marketing messages related to the content that’s being perused.
Yahoo’s company blog states:
Today, we’re excited to announce that we recently signed a global, non-exclusive agreement with Google to display ads on various Yahoo! properties and certain co-branded sites using Google’s AdSense for Content and Google’s AdMob services.
By adding Google to our list of world-class contextual ads partners, we’ll be able to expand our network, which means we can serve users with ads that are even more meaningful.